Au Vodka launched a playful campaign by renaming a pub ‘The Gym,’ designed to lift people’s spirits and foster a sense of community during the quiet month of January. I created the visual identity for the campaign, aiming to reflect its playful and approachable tone, while still staying true to the core strategy of the Au Vodka brand.

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The centre of the logo features a '+' symbol subtly integrated through negative space, representing January new year resolutions and the idea of bringing people together, key themes of the campaign. The slanted typography not only conveys the idea of personal growth and achieving milestones but also echoes the 'winner's mindset' embraced by Au Vodka.

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To support the campaign’s aim of uniting people, the visual identity incorporates bold typography and curved edges. These design choices contribute to an inviting look, ensuring the brand remains approachable and engaging.